I teach Comm 335 Writing Across Platforms (see syllabus), a class that in part looks at writing news releases and other content for the web. One tactic we talk about is creating Tweetable content for our social media releases assignment. PitchEngine – the social news release website we use for this assignment – enables users to write ‘quick facts’ that readers can Tweet.
So when I saw today a similar, more streamlined approach used by the Pew Internet project in their reports, I had to make a quick blog post about it. I was reading the Cell Phones, Social media, and Campaign 2014 report when I stumbled across this.
See screen grab below:
I love this tactic – and wish I had thought of it to teach to my students. 
I may just integrate this into my lecture next semester. I wish I had access to stats from Pew to know how effective these are.
Have you seen this before elsewhere? What do you think? Is this effective – do people want to share pre-written Tweetable quotes, or do they want to be able to put it into their own words?
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